Maximizing Google Ads (formerly Adwords) ROI requires aggressive optimization, constant testing and offering a relevant, timely offer to users. We create granular campaign structures, compelling ad copy and design PPC landing pages to perform.
See how our Adwords experts can enhance and scale your Google Ads program quickly and profitably.
Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes
Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members
Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.
From setting up comprehensive tracking and reporting with Google Tag Manager, Google Analytics, and Google Data Studio along with SEMRush, Ahrefs, Google Search Console, and Supermetrics we have all the data along with the insights to make it actionable.
Why manage multiple agencies and consultants? Upgrow offers a complete performance marketing suite of services — from strategy to launch, all digital advertising channels to conversion-focused web design, we can serve as a partner for all of your online growth needs.
Some ad agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available to our clients by phone, email and chat.
Brand & Strategy Review
Before we start building a keyword list, we like to deep understand our client’s brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.
Campaign Structure and Keyword List Creation
An expansive and relevant keyword list is the foundation of Google paid search. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.
Write Ad Copy & Extension
Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentitors and most compelling messages. Then we customize the message for different keyword groups.
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Banner Creation & Display Network
While the foundation of Google Ads is paid search, a complimentary display program on the Google Display Network (GDN) can enhance overall performance. Upgrow can design compelling ad graphics and build an ideal target audience and retargeting list to reach.
Track & Report
Without deep analytics and data-driven insights, we couldn’t identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website – such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.
Optimize, Test, Trim & Record
We never stop improving or helping to grow your digital marketing channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker performing keywords, ads, and landing pages will expanding in areas of success. We also try new keywords, ads, and landing page concepts to discover new opportunity.
How much does Google Ads and PPC management by Upgrow cost?
Our Google Ads fully-managed service is $3,000/month or 12% of ad spend (whichever is higher). If your ad spend is more than $100,000/month then the percentage will decrease. There is a one-time setup fee of $2,500.
See our pricing page for details, included services, and multi-channel pricing.
Are landing pages and analytics tracking included?
Yes! These are included in the setup package so we truly give you everything you need to launch and performance with Google Ads.
What industries does Upgrow have experience in?
We are not industry-exclusive but do have extensive experience specifically in B2B technology and financial services clients.
Who will be my agency contact at Upgrow?
Each of our clients is assigned a dedicated PPC manager who will be your main point of contact. Our PPC experts have 3+ years of experience are the same person optimizing your account. Your manager will be further supported by a Director and PPC Specialist.
How long does it take to launch my Google Ads campaigns?
Our average launch takes 1-3 weeks depending on the size and whether you already have an account or need to create one from scratch.
How long are your management contracts?
6 months, or you can have a more flexible month-to-month agreement with an additional 25% monthly fee (setup fee is still $2500).
What is required of me as an Upgrow client?
Our client’s involvement is crucial to our mutual success. That’s why we complete a comprehensive questionnaire before you launch with us, have bi-weekly meetings, and communicate via email or a shared Slack channel.
Do you have any Google Ads case studies?
We sure do. Check out our case studies page.
Do I need a Google Ads agency?
Having a specialized Google Ads Agency can help you to get results faster and efficiently than going it alone. If you are highly restricted by budget (<$3,000/mo) then you may not yet be at a scale to involve an agency yet though for Google Ads services.
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