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Google Ads Agency
Work with a Google Adwords Agency that Gets Results
Maximizing Google Ads (formerly Adwords) ROI requires aggressive optimization, constant testing and offering a relevant, timely offer to users. We create granular campaign structures, compelling ad copy and design PPC landing pages to perform.
See how our Adwords experts can enhance and scale your Google Ads program quickly and profitably.
OUR FOCUS: Increasing Your CTR, ROAS, and Predictable Revenue
As a Google Premier Partner, we have years of experience running successful Google Ads campaigns across just about every industry. We offer the following Google Ads services that will help you get more clicks, drive more website traffic and convert them into paying customers
Expert strategy planningAd creation/optimizationRegular campaign progress reportingIn-depth keyword discoveryOngoing campaign monitoringROI trackingCompetitor analysisBackend CRM integration & reportingAdvanced campaign consultingDiscovery of new market opportunities
We Are Masters of the High-ROI Search Advertising Campaign
If you want to take advantage of the 5 billion searches that happen on Google every day, Google Ads can offer you plenty of value. From bidding on broad keyword search terms to bidding on long-tail keywords to retargeting prospects, you can target people in every stage of the funnel looking for your product, service or educational content.
Single Grain will work directly with your company, from venture-backed SaaS start-up to international Fortune 500, to set realistic Google Ads goals based on your unique needs and budget. We’ll identify the audiences and demographics your business needs to target, and help expand your reach into new, lucrative markets.
Our PPC team combines up-to-date advertising strategies, constant optimization and a (healthy!) obsession with performance to make sure you get the most engagement for your ad budget. We also provide specific, insightful and comprehensive reports that detail the progress of each of your KPIs.
By working with an expert Google Ads agency like Single Grain, you’ll get better brand visibility, a higher CTR, and more conversions. We helped grow clients like Amazon, Intuit and Uber, and we can help grow your brand, too.
PPC: Google & Facebook Advertising
Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes
Conversion Rate Optimization
Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members
Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.
Deeply Data Driven Apporach
From setting up comprehensive tracking and reporting with Google Tag Manager, Google Analytics, and Google Data Studio along with SEMRush, Ahrefs, Google Search Console, and Supermetrics we have all the data along with the insights to make it actionable.
Full Service Lead Generation
Why manage multiple agencies and consultants? Upgrow offers a complete performance marketing suite of services — from strategy to launch, all digital advertising channels to conversion-focused web design, we can serve as a partner for all of your online growth needs.
Pro Level Account Managers
Some ad agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available to our clients by phone, email and chat.
Our Paid Search Management Approach
Brand & Strategy Review
Before we start building a keyword list, we like to deep understand our client’s brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.
Campaign Structure and Keyword List Creation
An expansive and relevant keyword list is the foundation of Google paid search. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.
Write Ad Copy & Extension
Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentitors and most compelling messages. Then we customize the message for different keyword groups.
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Banner Creation & Display Network
While the foundation of Google Ads is paid search, a complimentary display program on the Google Display Network (GDN) can enhance overall performance. Upgrow can design compelling ad graphics and build an ideal target audience and retargeting list to reach.
Track & Report
Without deep analytics and data-driven insights, we couldn’t identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website – such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.
Optimize, Test, Trim & Record
We never stop improving or helping to grow your digital marketing channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker performing keywords, ads, and landing pages will expanding in areas of success. We also try new keywords, ads, and landing page concepts to discover new opportunity.
Our Google Ads Management Approach
How much does Google Ads and PPC management by Upgrow cost?
Our Google Ads fully-managed service is $3,000/month or 12% of ad spend (whichever is higher). If your ad spend is more than $100,000/month then the percentage will decrease. There is a one-time setup fee of $2,500.
See our pricing page for details, included services, and multi-channel pricing.
Are landing pages and analytics tracking included?
Yes! These are included in the setup package so we truly give you everything you need to launch and performance with Google Ads.
What industries does Upgrow have experience in?
We are not industry-exclusive but do have extensive experience specifically in B2B technology and financial services clients.
Who will be my agency contact at Upgrow?
Each of our clients is assigned a dedicated PPC manager who will be your main point of contact. Our PPC experts have 3+ years of experience are the same person optimizing your account. Your manager will be further supported by a Director and PPC Specialist.
How long does it take to launch my Google Ads campaigns?
Our average launch takes 1-3 weeks depending on the size and whether you already have an account or need to create one from scratch.
How long are your management contracts?
6 months, or you can have a more flexible month-to-month agreement with an additional 25% monthly fee (setup fee is still $2500).
What is required of me as an Upgrow client?
Our client’s involvement is crucial to our mutual success. That’s why we complete a comprehensive questionnaire before you launch with us, have bi-weekly meetings, and communicate via email or a shared Slack channel.
Do you have any Google Ads case studies?
We sure do. Check out our case studies page.
Do I need a Google Ads agency?
Having a specialized Google Ads Agency can help you to get results faster and efficiently than going it alone. If you are highly restricted by budget (<$3,000/mo) then you may not yet be at a scale to involve an agency yet though for Google Ads services.
Grow Your Business Through The Power of Paid Advertising
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